In early 2015, International Labour Organization (ILO) released a report which says that some spillover effects of global recession of 2008 is still present in the current job market.The report projects, more than 212 million people will be out of work by 2019, up from current 201 million. Now, this is definitely alarming - and due to another globally known fact of talent shortage being faced by many industries, you as a professional must retrospect on how to stay in the job. The recruiters or talent acquisition teams are constantly looking out to create the best talent pool for their respective organizations and if you don't show up in their radar, even with better degrees and educational qualifications - then there is definitely something to change in your credentials.
A professional certificate will always add weight to your CV - it is the first document that will show up in the recruiters' radar, so it must make the first impression. There are many theories and help available these days on how to create an attractive CV, and all of them say the same few things: first; a great CV is like a good biopic - short enough to retain your audience's attention and long enough to cover the entire life of a person. Two; write more about the experiences and skills you have, than just dropping names of companies you've worked in; Three; write about things that have SOLID proofs - don’t be vague. And that's where your professional certifications sitting on top of your academic degrees and qualifications can make a million dollar difference.
A survey conducted by Global Knowledge and Windows IT Pro in 2014, says that more than 70% of the certified IT professionals showed proficiency and improvement in work effectiveness due to certification. The same survey also revealed that above 80% of non-IT respondents supported the importance of professional development training for career growth.
However, the question still remains, why take a certification when I have the qualification a company wants?
One, because'as said earlier - a professional certification adds weight to your CV by proving you know what the job demands - and not just the generic, base qualification, which incidentally, every other applicant has. For instance, a CIMA® or a CFA® or a CFPS® on top of your MBA assures a recruiting investment bank that in addition to general management, your knowledge and competence is also “specifically” tuned for finance-related jobs and roles - and it implies that you show a higher probability of thriving in the job, than others not certified. Though one can argue that even uncertified professionals often work wonders, but recruiters want to ensure they hire right, and not take chances. It's like the confidence and mental peace you feel when you buy a branded TV. Yes, even this may break down, but the probability is lesser than an unbranded one. Recruiters always prefer a “branded” candidate - and your certification is what gives you that “brand” value.
Two, because the very process of taking a professional certification from a credible, global credentialing body leads to sharp, focused learning in your professional area. And often, the reading and studies you do on your way to the certification examination is the only opportunity you get to formally learn and understand the state - of - the - art in your professional expertise area. That's why, while your academic degree from a university may have prepared you generally for work in a professional field, a certification prepares you more sharply for specific roles in that professional field. And this becomes increasingly important today as job responsibilities are no more confined to mere KRAs. Employees now need to go beyond their defined work responsibilities.
The right certifications prepare everyone - right from CEOs to executives - better, to meet these growing organizational responsibilities. So decide wisely on your credentials to stay or improve in your job.